The growing demand for affordable and reliable home appliances encouraged the development of an entry-level instant water heater. The objective was to expand the product portfolio with a cost-effective solution that delivers dependable performance, simple usability and long-lasting value for everyday consumers.
EDL partnered with R.C. Industries to design a clean, modern 3L instant water heater for the Crompton brand. The product was engineered with a timeless form, decorative styling, robust polypropylene construction and an assembly-friendly design to ensure durability, cost efficiency and broad market appeal across diverse consumer segments.
ClientE-Pack Durables Limited, Noida
ServiceIndustrial Design
Websiteelysiandesignlabs.com
Results
Measurable Impact
The final product successfully balanced aesthetics, durability and manufacturing efficiency while maintaining an affordable price point. Through thoughtful engineering, lightweight polypropylene construction and a timeless design language, the solution achieved wider consumer appeal and enhanced long-term market competitiveness.
